C&B Public Relations Expands to Turkey with Miya PR & SM Affiliation
Agency continues to grow its MENA network capability
Cicero & Bernay Public Relations (C&B) has further strengthened its capabilities in the MENA region, through a new affiliation signed with Miya PR & SM, based in Turkey. This agreement continues an active 2016 of new alliances for C&B, which has seen the company enhance its reach all across the Middle East including Saudi Arabia, Iraq and Jordan.
Both Miya PR & SM and C&B will combine their strengths to shape and deliver inspiring and creative communication strategies, and collaborate on client projects and new business efforts.
COO of Cicero & Bernay, Ahmad Itani, said: “This latest affiliation in a strong line-up of other agreements sees Cicero & Bernay spreading its footprint across the Middle East region in order to provide a holistic public relations and digital service capability. Miya PR & SM and C&B complement each other, with both agencies delivering a similar approach to client servicing and communication planning and delivery. We are delighted to have found a partner who can work together with us in providing communication solutions that are flexible to work across the diversity of the region.”
Ahmad Itani C&B
The affiliation was signed in order to meet the increasing demand from clients for PR services across the whole of the MENA region, and offers clients from both agencies a well-rounded scope of capability in communication, media events and conferences organisation, media relations, community programmes, public affairs and issues management.
Founder of Miya PR & SM, Burcu Meriç Durak, said: “This partnership empowers both of our agencies to provide high-quality communication campaigns in a key market at the crossroads of Europe and Asia, and we are delighted to offer our clients enhanced PR capability that an affiliation with C&B brings. I believe that our understanding and insights perfectly complement each other, and that through our combined efforts we will deliver best-in-class communication campaigns for our clients.”
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, media planning and buying, experiential marketing and video production.
Miya PR & SM is an agency that aims to recognise and investigate the best way to represent brands, creating and implementing communication plans through a careful balance of research, planning, operation and reporting. It achieves this approach by increasing the value of the brands it collaborates with, producing uniquely tailored solutions that stand out in a crowded media landscape.
About Cicero & Bernay
Cicero & Bernay is a public relations consultancy that provides integrated communication services to some of the most prominent brands operating in the region. Headquartered in Dubai and part of the Publinet Group, C&B’s ethos is built upon letting the facts do the talking. We pride ourselves on creating measurable impact on our clients’ businesses through research and insights, innovative ideas and result-oriented campaigns that deliver long-term positive ROI. The foundation of all our work lies in our attention to DETAIL – Data, Explore, Target, Assemble, Interpret and Leverage. Committed to Becoming Now, we have created a strong footprint of affiliates in major countries across the Middle East, coupled with a team of multilingual, locally-bred public relations professionals.